Our Story

Evergreen Pay Equity was founded in 2025 by Brandon Lafferty with the goal of bringing high-quality pay equity analyses to small and mid-size companies around Minnesota.

Brandon has a Master’s Degree in Industrial/Organizational Psychology and 5+ years working in various Human Resources roles, including pay equity and compensation work.

We believe at Evergreen Pay Equity that caring for employees is one of the best ways to set companies apart from their competition while simultaneously building a workplace that employees want to be a part of. Job satisfaction, sense of belonging, and organizational culture all receive a boost when employees feel like their company is looking out for them, and a key way to make this happen is to prioritize pay equity.

Pay equity isn’t just about doing what’s right, it’s about building stronger, more sustainable organizations. Companies that regularly conduct pay equity analyses and address compensation gaps see measurable improvements in employee retention, reducing the high costs associated with turnover and replacement. These practices also strengthen employee engagement and trust, which translates into higher productivity and more stable teams. At the same time, organizations that prioritize pay equity become more competitive in attracting talent and reduce legal and compliance risk, making equity a driver of both people outcomes and business performance.